Irv Gotti was hired as an A&R while working as an executive producer for Def Jam, and convinced Ja Rule to sign a deal with the label. Ja Rule called it a "bullshit deal" as TVT withheld the publishing royalties of the recorded material. Under their association to TVT Records, the group recorded two albums, releasing one single, upon being dropped from the label. The group then signed a deal to TVT Records. He then formed a group named "Cash Money Click" with his friends. In 1995, Ja Rule was one of the first artists to be featuring on Mic Geronimo's "Time to Build". The album was supported by one successful single, " Holla Holla", peaking at number 35 on the US Billboard Hot 100 singles chart. Venni Vetti Vecci was released on June 1, 1999, debuting at number 3 on the US Billboard 200 and selling 184,000 copies in its first week. The album title alludes to the Latin phrase " veni, vidi, vici", meaning "I came, I saw, I conquered". The album features guest appearances from Jay-Z, DMX, Case, Memphis Bleek, Black Child, Ronald Isley and Erick Sermon, among others. Production was mostly handled by Irv Gotti (who also executive produced the album), with additional work provided by Lil Rob, Ty Fyffe, Erick Sermon and Self Service. It was the first album to be released on Murder Inc. It was released on June 1, 1999, by Def Jam Recordings and Irv Gotti's Murder Inc. Venni Vetti Vecci is the debut studio album by American rapper Ja Rule.
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